A Cute (but strange) Look at Car Dealer SEO

Rather than repost the article here, I figured I would just link to this other automotive SEO blog that I do to offer a strange, obscure look into the underlying cause for search engine optimization in the car business being so hard.

The gist is that they don't understand the benefits and requirements to get it to work.  Because search engine optimization on a proper level is often more expensive than the website itself, it is viewed on the same scale and is therefore dismissed because it is too expensive.  What dealers don't understand is that sometimes, marketing a product costs more than producing a product.

Despite it's many uses as a lead generator and inventory aggregator, a dealer website is actually a product that they sell.  True, they sell it for free in hopes of its presence being useful in selling their primary product -- cars -- but it is a product nonetheless.

You have to market products to be able to sell them.  To "sell" the website to the customers as a free resource that they can use to solve many of their automotive needs and answer some of their automotive questions, a dealer must use the marketing that SEO and SEM provide.

Few do.

Read the complete article by clicking on SEO for Car Dealers.

Auto Dealer Search Engine Optimization