Automotive SEO is Changing - Are You Ready?

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Last month on Driving Sales, we discussed the recent changes that Google has made as well as some of the changes that they are planning on making in the near future.  While the article was good from a generic perspective, the question still needs to be answered:

"How will these changes make a difference in Automotive SEO?"

There is more to it than that, though.  Google's changes will affect the way people search and what they are offered for results, but the manufacturers are changing their policies as well.  Many are starting to force dealers to stay within their market area by not including cities and other geographical locations within the content and meta-tags on their websites.  For just about every website provider and automotive search engine optimization company out there, this will pose tremendous problems.

TK Carsites is ready to face the challenge.

We have analyzed both the data that we've received from Google and the specifications requirements listed by the manufacturers and we have a plan to be able to get our dealers the rankings that they want to be able to compete.  People are willing to drive longer distances in today's world simply because the Internet allows them to browse a wider area.  If their perfect vehicle at the perfect price is an hour away, the Internet allows them to do just about everything they need to do to secure it.  What's an extra 30 minute drive if it will save someone a few hundred dollars or give them the exact vehicle that they want?

Because this is a blog that is visible to the public, we will not go into details here about our strategy.  It isn't that it's difficult, but it does require a lot of effort.  As a company that puts the majority of our effort into marketing our dealers' websites, we know that our techniques will be effective and they will yield results.

Feel free to contact me directly if you have any questions: 949-310-1727 or jrucker@tkcarsites.com

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Read more about Automotive SEO on this blog.