Getting Links through Blogs
It was once possible for a good search engine optimizer to visit dozens, even hundreds of blogs per week and get links from them by posting comments. Nofollow has made comment posting nearly worthless across the board.
Now the theory is, if you can't comment on a blog, build your own.
It is possible and effective for car dealers to create or have someone create a dealership blog that not only brings the all-important link, but also directed the more-important traffic to the dealers' websites directly. This isn't a new tactic, but for many car dealers across the country, it's a novel idea and they're glad they thought of it.
Creating blogs is easy. Getting them indexed is more difficult. Making them popular is hard. Turning them into a viable source of traffic and increasing its status as an authority site with high trust rank in the huge automotive arena is nearly impossible for those who don't know exactly what they are doing and who are willing to spend the time to make it happen.
Automotive blogs like American Car Dealers, Autoblog, Carspace, and DriversDrive are excellent examples of how automotive blogs should look and feel. As you can see, some are very simple and straighforward, while others have a dedicated staff plugging in contact and fixing issues that arise on a heavy traffic website.
No matter what you want to do with your website, get into blogging, even if only on a limited scale. The juice from it can be great, but more importantly, the traffic that you can get can be even greater.
