2 posts tagged “articles”
Two new words are emerging in the English language and spreading across the world like the Macarena. Okay, that was a slight exaggeration, but I want to introduce these two search engine optimization terms to you nonetheless.
Glinks refers to Google’s love of links. Earlier this year, I tested an established website that had under 25 words of content and no meta tags on the front page. Its title tag was a single word, the name of the company, and there was no way for a spider or bot to determine what the page was about.
In a month and a half of concentrated, advanced link building, I took the site to the front page of several medium-competition terms (1,000-50,000 monthly searches) and achieved #1 ranking for several of those terms. MSN gave the website even stronger results.
After two months, the results stuck. On Yahoo!, the website was nowhere to be found.
The website had three major assets working in its favor before I started building links. The domain had been live and registered to the same company since 1998. The registration was held until 2014. Finally, while it only had 3 inbound links, 1 of those links was a PR7 .edu homepage link.
Simultaneously, I ran a similar test with another website. It, too, was aged, had only a couple of links that were strong, and didn’t have content or tags until I touched it. I proceeded to load it with content, throw in appropriate tags, and worked on the internal linking. No inbound links were created.
After 2 months, it was at the top of its keywords on Yahoo!. It was nowhere to be found on Google or MSN.
Glinks and Yontent. Most good SEOs are familiar with this. For those who weren’t, here you go.
This article brought to you by the automotive marketing team for Hollywood Honda, Los Angeles Kia, and Glendale Nissan. In California, buying an import car, truck, or SUV is the best way to go.
Perhaps more importantly, this article brought to you by those who don't like seeing poor SEO tactics (other than those who are competitors.
Rather than repost the article here, I figured I would just link to this other automotive SEO blog that I do to offer a strange, obscure look into the underlying cause for search engine optimization in the car business being so hard.
The gist is that they don't understand the benefits and requirements to get it to work. Because search engine optimization on a proper level is often more expensive than the website itself, it is viewed on the same scale and is therefore dismissed because it is too expensive. What dealers don't understand is that sometimes, marketing a product costs more than producing a product.
Despite it's many uses as a lead generator and inventory aggregator, a dealer website is actually a product that they sell. True, they sell it for free in hopes of its presence being useful in selling their primary product -- cars -- but it is a product nonetheless.
You have to market products to be able to sell them. To "sell" the website to the customers as a free resource that they can use to solve many of their automotive needs and answer some of their automotive questions, a dealer must use the marketing that SEO and SEM provide.
Few do.
Read the complete article by clicking on SEO for Car Dealers.
Auto Dealer Search Engine Optimization
