3 posts tagged “blog”
For the past couple of years, TK Carsites has been emerging as one of the top Automotive SEO firms in the United States. Their standard SEO for car dealers has helped hundreds to sell more cars.
In August, 2007, TK is launching their new Advanced Internet Marketing service for clients and non-clients alike. Through a new, enhanced Marketing Department, recent hires of top SEO professionals, and integrated technologies and techniques, TK Carsites has a stand-alone service that will complement their current efforts and bring in auto dealers hungry for the increased rankings.
Search engine optimization for car dealers is possibly the most competitive and unique niche in the optimization field. There are challenges facing automotive websites that combine for an extremely difficult task. Most optimization companies, automotive or not, are not equipped to handle the upcoming changes in the search engine algorithms.
By combining optimization, pay-per-click marketing, and blog marketing, TK Carsites Marketing Specialist Jim Rucker has plans to lift dealers to the top and solidify their positions.
"We have put two solid months of research into this," Rucker said. "Reading Google patents, testing resources, building networks -- it has yielded a strategy that goes so far beyond what anyone else is offering."
Costs will range from a la carte services around $200 per month to complete campaigns over $2,000 per month.
"Car dealers who have been looking into it will hear different numbers," he continued. "Some companies have nearly worthless programs that they sell in the hundreds that will not stand up to the changes coming. Solo SEO firms may quote thousands per month, not knowing the complexities that face automotive marketing now and more importantly in the near future."
The complete campaigns will include onsite SEO, traditional link-building, social media optimization, pay per click marketing, article marketing, online press releases, microsites, automotive networks, social bookmarking, and blog channels.
"We are working with professional automotive blog companies to offer our clients channel marketing, as well as blog shielding."
A new website, separate from their auto website design homepage, is being built and will be up by mid-September. For more information now, contact Jim Rucker at jrucker@tkcarsites.com or call 714-937-1239.
Search Engine Optimization Automotive
If you have an hour and you are wanting to create and optimize a blog for your dealership, this is a must-see. Keep in mind, this is advanced stuff. If you do not already have the basics of blogging down, this video will probably not help.
Car dealers really need blogs. So few have them, and even fewer understand that they help on so many different levels. I will post again soon about this, but for now, if your dealer does not have a blog, please either make one, hire someone who can, or post a message here and I can help.
It was once possible for a good search engine optimizer to visit dozens, even hundreds of blogs per week and get links from them by posting comments. Nofollow has made comment posting nearly worthless across the board.
Now the theory is, if you can't comment on a blog, build your own.
It is possible and effective for car dealers to create or have someone create a dealership blog that not only brings the all-important link, but also directed the more-important traffic to the dealers' websites directly. This isn't a new tactic, but for many car dealers across the country, it's a novel idea and they're glad they thought of it.
Creating blogs is easy. Getting them indexed is more difficult. Making them popular is hard. Turning them into a viable source of traffic and increasing its status as an authority site with high trust rank in the huge automotive arena is nearly impossible for those who don't know exactly what they are doing and who are willing to spend the time to make it happen.
Automotive blogs like American Car Dealers, Autoblog, Carspace, and DriversDrive are excellent examples of how automotive blogs should look and feel. As you can see, some are very simple and straighforward, while others have a dedicated staff plugging in contact and fixing issues that arise on a heavy traffic website.
No matter what you want to do with your website, get into blogging, even if only on a limited scale. The juice from it can be great, but more importantly, the traffic that you can get can be even greater.
